An ISLAND Getaway.

      Picture a tropical island. Palm Trees. Sand. Now the word “Happiness” over it. Add the words “Chocolate” and “Getaways”. Creating a magazine that people want to pick up isn’t hard when it is all about beautiful tropical island vacations. 

 

This is the cover of the March 2011 issue of Islands, taken from the internet.

 

Islands magazine, owned by Bonnier Corp., is all about “celebrating the immersive, authentic experiences unique to island escapes” and they say that they “offer the stunning photos and compelling stories that inspire island travel.” Their website presents the multimedia information to make those travels happen.

Just from looking at the first page, the magazine works several aspects of your brain, especially the Limbic. The pictures inspire content and tranquil emotions. The words on the front, affecting the Neocortex, continue to make the reader feel happy and relaxed. 

          One of the key reasons this magazine continues to be successful is their recognition of the technological shift that has been occurring in this ever changing media culture. Not only do they have a website, but they created a facebook page, a twitter account and an iPad application.They have high definition videos on their website from all over the world.

This video is from the magazine's website. It is from a trip to Nassau in the Bahamas.

          The magazine is full of beautiful people and flattery. It tells people that they deserve a vacation to these gorgeous faraway destinations. It makes them want to grab the magazine, put their feet up and relax. And you know what? It works for me. I think, just maybe, happiness does start there.